This bag has been designed as our statement product in the Urban Mobility collection as well as being our key PR tool and door opener to the top end of the lifestyle market. It will be an invaluable communication piece and by targeting our more fashion savvy consumer this launch will and create a real buzz around the Urban Mobility collection and inspire other trendsetters to view the brand in a whole new light. The bag will be launched exclusively at Selfridges in May and then globally in July through select high-end furniture design stores and top end department stores.

It is a limited edition piece of which there will only be 600 bags. Each bag will feature a silver metal plaque engraved with ‘Urban Mobility ltd. edition’ and its own Ltd edition number.

Material information:
The bag is made in beautifully soft white Nappa Leather with crisp black edges highlighting its clean lines. The wooden base panel is in cherry wood with a clean gloss finish, which sits on oversized silver metal feet. The bag has a black satin lining and comes with two multifunctional white leather pouches in different sizes: a small cosmetic pouch and a slightly bigger pouch, which is ideal for, travel documents.

Packaging:
Each bag comes in a silver aluminium carry bag, which features the Urban Mobility Map graphic.

Price:
Retail Price: 650 €
WS: 220 €

The ltd. Edition bag is currently in the sell- in process in the following countries: Australia, Austria, Benelux, Brazil, Canada, CZ, Denmark, Finland, France, Germany, Italy, Hungary, Japan, Middle East, Norway, Poland, Russia, South Africa, Sweden, Switzerland, Turkey and the US.

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