PUMA: Peace One Day
PUMA Launches Peace One Day Football Collection at The African Cup of Nations 2008 in Ghana.
Ghana, Africa – January 19th, 2008. On the eve of the African Cup Of Nations 2008 in Ghana, Sportlifestyle company PUMA and the non-profit organization Peace One Day will jointly host a local children’s football match to launch PUMA’s Peace One Day (POD) Football Collection and the limited edition edun LIVE – with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa.
The PUMA POD collection consists of a specific designed Peace One Day football and accessories, and will be sold world-wide from May 2008. Sales proceeds will go to the POD organization and their work in promoting an annual day of global ceasefire and non-violence, 21 September – Peace Day.
The children’s football tournament will take place in Accra’s Kawakudi Park . This match will initiate the POD – PUMA “One Day OneGoal” initiative, which aims to manifest football matches all over the world on Peace Day, 21 September. . The teams will be created with players from different elements of the community mixed amongst each side, symbolizing cooperation, unity and the common love of football.
Jochen Zeitz, CEO and Chairman of PUMA: “We support the aim of Peace One Day and want to make a contribution to the generation of global peace on one day. Within our commitment, we have developed a special POD football collection and we are delighted to be a strong and long-term partner of this exemplary initiative.”
Peace One Day began life as a film project, the vision of one man, British filmmaker, Jeremy Gilley. Launched in September 1999, Peace One Day has gained active support from governments through to individuals the world over. In 2001, Peace One Day achieved its primary objective when the UN general assembly unanimously adopted a resolution to formally establish an annual day of global ceasefire and non-violence. Peace Day — is now fixed as 21 September each year.
The PUMA Peace One Day football collection consists of a football, mini ball, wristlet, key ring stress ball and screen wiper ball.
February 4th, 2008 at 2:40 am
I greatly admire the PEACE ONE DAY ONE GOAL LUNCH IN GHANA, I wish I had the opportunity in my country to promote PUMA.
March 16th, 2008 at 5:42 pm
[...] If you’re new here and like what you read, you may want to subscribe to my RSS feed or my email alerts. Thanks for visiting! Being the No. 4 sporting-goods brand is tough. But Puma is betting that backing African football (soccer to Americans) will differentiate the brand and win it a significant increase in market share. Continuing with the company’s commitment to African football made during the 2006 World Cup Games, Puma put some serious resources together for product and marketing efforts behind the 2008 African Cup of Nations held recently in Ghana. As a sponsor for 9 out of the 16 African teams, including tournament hosts Ghana and champions Egypt, Puma worked hard to make the brand synonymous with African football, even going so far as buying the Ghana team a top-of-the-line Mercedes-Benz bus for transport between matches. The company began it’s Cup of Nations efforts with a sponsorship deal for Eurosport’s live coverage of the games and then a press conference at the brand new Puma store in Ghana’s Accra Mall. The press conference was held to announce several activities on the ground during the tournament, including a youth exhibition game co-hosted by the Peace One Day charity and edun Live and featuring African football legends Roger Milla and Anthony Yeboah. With a Puma sponsored team win at the 2008 Africa Cup of Nations, the company is now launching the celebratory ‘African Cup of Nations pack’, a limited collection of sneakers based on one of Puma’s staple silhouettes, the Puma Argentina. The ‘African Cup of Nations pack’ features shoes representing four African teams – Cameroon, Ghana, Ivory Coast and Senegal. The ‘African Cup of Nations pack’ along with the Peace One Day/edun Live collection and accessories will be available this spring.With French multinational holding company PPR, parent company to luxury brands such as Gucci, Yves Saint Laurent, Alexander McQueen, Bottega Venata, and Balenciaga, spending $7.1 billion last year for a 27 percent stake in the Puma brand, Puma is gearing up to cash in big as African football takes center stage during the 2010 World Cup in South Africa. In a recent interview Puma CEO Jochen Zeitz expanded, For us it is just part of who we are and what we do. We are about innovation and we want to look at new ways of moving the brand and our product forward and we believe there is tremendous excitement in Africa we want to use that as part of our self-expression. It’s about passion, colorfulness and diversity. To bring Africa to the rest of the world or innovation through Africa is an approach that no one has ever selected before. And that’s why we got so heavily involved. [...]