PUMA “Rewind Forward“
15 Minutes has commissioned Creative Directors from the areas of design (Eat Sleep Work/Play, Inventory Studio and The Klassnik Corporation) and music (Ninja Tunes’ DJ Moneyshot) to be the visual and sound brains of the project and to create a Rewind Forward vehicle .. they came up with a ‘Pop-Out’ shop, made from a bespoke fitted truck.
Seating, storage and TV screens all pop-out of the truck’s framework to form an outside space. Banging music tracks, exclusively mixed and mashed-up, will play from within the truck, and there will be opportunities to win PUMA Archive products at each event.
The Rewind Forward truck will travel to London, Manchester and Liverpool where it will pitch up in some unexpected venues. All the dates and venues will be confirmed via PUMA’s official facebook page www.facebook.com/puma.
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