I got 2 words for yas!!! Imperial Leisure!!!! That’s right, Imperial Leisure is a small creative production company in London, UK in which work in motion graphics, film, music promos, commercials, viral marketing and much more. Foot Cred is a short film directed by Yunus Akseki. It featured various world wide film festivals. Sound and music by Jude Greenaway (Scanone).

Well, this video is well done (even though I’m not heavy on graphics) with nice side scrolling old school images of BBOYS in their PUMA sneaks manipulated by motion graphics and freeze frame shots along with good quality audio mixing. Overall great video clip with a remix theme to it also the video clip tries to fit the PUMA brand into the urban “Sneaker World”, street lifestyle, however the only thing I would of done was to put include real footage of BBOYS in the street rocking PUMAS. I’m not sure if this video was for PUMA N. America or PUMA Europe (UK) – but somehow I doubt it was for N. America however the images presented to the spectators is of NYC and BBOYS in the States with a British male narrating the clip – what I would of done for Imperial Leisure was walk down the streets in London (Piccadilly Square, Oxford…) to find a specific type of PUMA sneaker freaks in the streets and talk to them or even better I would of got PUMA to sponsor a BBOY group and I would of filmed a segment of their act and included that into the Foot Cred vid!!! Again, WELL DONE “Imperial Leisure”…

Be sure to check them out and give them some love: http://www.imperialleisure.com

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