Today companies need to stand out and have more visibility than their competition, and this is where the advantages of positioning, the “famous” SEO, come in search engines. SEO works differently depending on the medium: A magazine, publication medium, magazine or newspaper; A company website that wants to advertise your product. Although with these two types of publication the SEO will be given by the subject of the content the way of working is almost always different. With this article, I want to focus more on the second type, the company that wants a corporate publication and position itself ahead of its customers.
Thus, this small company wants to position itself for the sale of its products, no matter what they are of the service type as can be advice as the sale of products through an online store.
What is and what is achieved with SEO?
SEO is the optimization of the web to appear first in the search engines, and this way that your prospects find you quickly when they look for terms related to your activity and therefore get a sales increase (or goal desired on the internet). It is the “organic positioning” of searches, not the “paid” through advertising (Google AdWords), the positioning that is obtained “unpaid” in google. Getting this is not an easy task since your competition may already be hiring Florida SEO experts. Many times when you look regarding your activity, and you see a lot the name of a company that is your competition is already working with best local SEO companies.
How can I start using SEO to my business?
The question is not complicated to do, but it does answer and each company, sector, and strategies vary depending on the factors exposed by the company. The search engines, specifically google which is why SEO actions are requested, are programmed to give the most relevant information that the user seeks to find. So for your website to be in the top positions, you have to give better information than the rest of web pages. The good thing is that SEO is not as complicated as it may seem at times, but yes it is a work of hours and perseverance.
SEO is not going to come “free, ” but you must invest hours and efforts in getting the first in the searches.
Brief SEO Tips
Your website must be built with accessible pages. Search engines track the internet with their robots, so to find your website you have to make it easy, and even better, warn these search engines and their robots when you generate new content. This is achieved with details such that the links can also be understood by a human, that is, they are not full of numbers and signs.
Keywords. If your site sells screws, then you will have to write about screws. Knowing how to write in a way that everyone understands is much more important than writing only in a technical way since “technical users” are much less than the “non-technical ones” and you are interested in selling, not in which another expert like you through their technical searches.
Ask around “non-experts” as you informally and non-technically call your product and write with those words explaining about your product or service is and how they can benefit from using it.
Website Response. Does your web load fast? If you want to give visibility on the internet to your business and you spend money on other advertising strategies or commercials, are you going to skimp a few dollars a month on a lodging shitty cheap? If you spend time and effort and money in positioning, you do not save on hosting. It’s like putting a Formula 1 driver with a bad car engine and asking him to get there first. The skill may be there, but the engine will not respond.
Monitoring and ROI (Objective Return on Investment). You’ve already started to run your website, or you’ve taken actions that will improve what you already had. Now you have to monitor. A result in the first positions in the search engines is not achieved in a week but is a work of months, and therefore it is necessary to generate content during each week periodically.
Monitor regularly. View your site traffic weekly and the way of entry through Google Analytics, and monitor errors and states of indexing through google webmaster tools. Monitoring gives you ideas how users approach your website and will also serve help you to generate strategies more to be more successful in establishing logical objectives and to your overall marketing.