If you are a small business owner, you have less money to spend on expensive advertising than your larger competitors. In order to compete on the same level, but with a smaller budget, you have to market yourself in a smarter way.
Here are some great marketing Ideas you can despite having a small budget:
Publish good content
Blog Categories or an article directory on your web site is excellent for this purpose. Fresh and useful content engages readers, creating valuable contacts, attract leads and convert them to new sales. If you can create the content yourself – even better (is not free always better?).
Even if writing is not your forte, there should not be a major problem to get someone from your team to squeeze out a few articles to your blog. Try the top-10 lists, useful tips, best practices for your industry, etc.
Speaking at seminars and hold workshops
You get publicity from both the marketing and the event itself. Moreover, it seems that you are more professional in the customer’s eyes.
Partnerships in the industry
The start cooperation with other work within the industry (but not a direct competitor) to drive a common project. This can be done locally through any type of event, or online with a webinar or a raffle.
To cooperate with another company means that twice as many pay attention to your business. If you partner with an industry relevant activities you will be introduced to a whole new audience for your market niche. People pay big money for that kind of access to a market!
Start a referral program for your customers
Offer your existing customers a free product, free service month or any other premium because they refer new customers to your business. Remember that word-of-mouth is unbeatable, so getting friends to tell their friends about your business is incredibly valuable.
Get involved in forums
Make sure that these forums are relevant to your industry. Publish regularly posts with helpful advice and get involved in discussions. Do not forget to include your website in your signature on the forum. This will generate more traffic.
Send handwritten cards to your current customers
Handwritten cards for holidays and birthdays, thank you notes, or to past or current customers, valued partners, vendors in your network, business relationships that have helped you – all you can think of. This is a cheap and unique marketing idea for small business owners, but many entrepreneurs can attest to how effective this can be.
Ask for recommendations and reviews
This includes online reviews on websites like Yelp, recommendations LinkedIn and fantastic reviews in other channels. Create a recommendation page on your web page and use your top reviews where it is relevant.
Find deals on advertising
As major ad campaigns probably does not fit within your budget, you can instead look for discounts and coupons on paid Facebook or Google ads. Some hosting providers offer voucher codes on ads as part of their membership offer. Check if your supplier has similar offerings.
Offer free advice
Free consultation is a great way to showcase your expertise and get more customers.